Development and SEO optimization of the corporate website for “Kawmet Ukraine”

1. Client

👉 Kawmet Ukraine — the official representative of a European manufacturer of fireplaces and accessories. A network of authorized dealers across Ukraine, sales through partners and distributors.

2. Task

👉 Create a modern corporate website that:

– enhances the brand’s reputation and builds trust, 
– effectively informs customers about products and dealer network, 
– presents a large volume of materials: diagrams, photo galleries, design options, 
– preserves and improves SEO positions during the migration, 
– attracts traffic from general queries like “buy fireplace” and regional ones such as “fireplaces Kyiv”, “fireplaces Lviv”.

3. Solution

Stage 1. Planning and SEO transition strategy

– Conducted a full audit of the old site and its structure. 
– Built a correct redirect scheme to preserve rankings. 
– Developed a new SEO structure for general and regional search queries.

Stage 2. Website development

– Designed a modern, elegant corporate look. 
– Implemented a flexible product catalog with filters and info sections. 
– Added galleries, diagrams, model descriptions, and manuals. 
– Created an interactive map for locating authorized dealers across Ukraine. 
– The entire website is fully custom — first designed, then implemented in code.

Stage 3. SEO and promotion

– Optimized all pages for target queries. 
– Set up analytics and conversion tracking. 
– Launched comprehensive SEO promotion for steady organic growth. 
– Systematically worked on external backlinks and local ranking factors.

4. Result

– A modern corporate website that conveys trust and prestige. 
– Smooth SEO migration without ranking loss. 
– Noticeable growth in organic traffic and inquiries. 
– Conversions (product requests, dealer searches) grew by +210%. 
– The business now receives a stable flow of leads from both organic and paid sources.

5. Figures

📈 +210% conversion growth after the new site launch 
📈 1.4% total conversion rate (22% ads + 78% organic traffic) 
📈 Google TOP-3 for general and regional keywords: “fireplaces”, “wood-burning fireplaces”, “fireplace store”, “cast iron inserts”, “fireplace inserts”, “online fireplace shop”

👉 Live website: kawmet.ua ↗