Development and growth of the “Nasha Yalynka” online store

1. Client

👉 A Ukrainian manufacturer of cast Christmas trees who wanted to go online and increase sales.

2. Task

👉 The business operated offline and on Instagram, but had no online store. The client needed a high-quality sales platform to attract traffic from Google and advertising.

3. Solution

Stage 1. Fast store launch 
– Created an online store with a basic design. 
– Set up catalog, payments, and delivery. 
– Launched the site on hosting.

Stage 2. Advertising launch 
– Connected Google Tag Manager, Google Merchant Center, Google Analytics. 
– Set up all required conversions, audiences, and integrations. 
– Launched ad campaigns in Google Ads.

Stage 3. SEO promotion 
– Analyzed and structured search queries. 
– Optimized site structure and texts. 
– Created SEO content for all key categories to attract traffic. 
– Launched a blog for organic reach. 
– Started building permanent external backlinks.

Stage 4. Custom design 
– Designed a modern layout. 
– Front-end developer implemented new templates.

4. Result

– A modern, user-friendly online store. 
– Ads started generating sales within the first week. 
– Over 40 queries reached Google TOP within 4 months. 
– Sales continue to grow steadily — the brand secured its online niche.

5. Figures

📈 Ad conversion rate — 3.8% 
📈 40+ keywords in Google TOP-3 
📈 Sales growth >2× after redesign

👉 Live website: nashayalunka.com ↗